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Written by Cyndie Martini
on August 01, 2023

This August 16-17, MAP will hold its annual client conference, uConference23, at the Embassy Suites in the city’s historic Pioneer Square neighborhood. Clients will enjoy Seattle’s legendary summer weather from the King Street Ballroom and Perch while enjoying Seattle’s friendly and welcoming atmosphere first-hand. Joining us for the keynote presentation will be Robert Spector, one of America’s leading experts on customer experience and employee experience Robert Spector is recognized worldwide as the ultimate authority on The Nordstrom Way to Customer Service Excellence. His best-selling business classic “The Nordstrom Way: The Inside Story of America’s #1 Customer Service Company” is the first and only up-close and personal look at how this company became the national standard of customer service. Robert is the author of 28 books and has been published in The New York Times, The Wall Street Journal, and USA Today, among others.

The two-day conference begins on Wednesday, August 16, with client workshops led by MAP’s Payment and Subject Matter MAP Teams who will host breakout sessions in areas that directly affect the success and sustainability of client credit unions. The sessions are designed to help clients as payment leaders respond to and answer some of the critical issues facing their institution. These will be an extended, hands-on working sessions for participants to learn about current trends and product features as well as network and collaborate with fellow credit union leaders.

Having spent the morning being leaders, the afternoon will be about taking it to the next level. Perhaps an eleven. Sandy Gennaro will lead an interactive workshop on “Being a Rock Star in Business and Life.” Sandy has learned throughout his career that there were a few vital ingredients that enabled him to overcome and thrive as a performer and in his personal life. Using this knowledge and experience, he formulated an unforgettable presentation about beating the odds. Throughout his career as a world-class rock-and-roll drummer, Sandy has toured the globe and recorded with world-renowned artists: Cyndi Lauper, Joan Jett and the Blackhearts, Bo Diddley, Johnny Winter, The Monkees, Joe Lynn Turner, Michael Bolton, Benny Mardones, Craaft, The Mamas and Papas and Jon Paris.

Wednesday Evening is a Celebration Dinner in honor of MAP's 25th Anniversary. Clients and their guests are welcome to attend. On Thursday, August 17, the second day of the conference will feature Robert Spector as the keynote. A master storyteller with a passion for service, Robert will present “The Culture of Service” with lessons from the MAP’s Annual Conference Continued from page 1 Robert Spector Seattle-based icons Amazon, Starbucks, Costco, and highlights from his forthcoming book, “ The Seattle Effect.” Rounding out the morning program is Michelle Beyo, speaking on the opportunities for credit unions to offer Open Banking. Michelle is the Founder and CEO of FINAVATOR, an award-winning Open Banking and Payments consultancy. With two decades of extensive industry expertise driving innovation across both the retail and the payments industry, her background in payments, loyalty programs, blockchain, and open banking has helped support the growth of industry leaders.

Joining MAP for the afternoon sessions will be Visa product leaders to overview and update clients on Fraud and Digital Enablement. Cammie Floyd, Senior Director of Product Analytics will lead a session on “Fraud and Risk Updates.” Cammie has more than 20 years of financial industry experience including debit, credit, and prepaid processing, ATM support, digital, mobile and tokenized transaction support, and issuer portfolio management. Specifically focused on fraud and risk response associated with the research, triage, mitigation and remediation of financial fraud, Cammie will share current fraud trends and focus on strategic and tactical response to fraud events and long-term fraud mitigation strategies.

Also joining us from Visa is Ryan Blankenship, Senior Product Manager for Mobile Enablement. Ryan is a payments leader with the day-to-day experience of managing a credit union’s payment card programs and providing a strategic direction for payments solutions. Ryan will present on Digital Issuance, the process of creating new card credentials in real-time. His presentation will overview the benefits and process flow of digital issuance provided by Visa DPS for MAP’s client credit unions. MAP hosts this small conference each year for credit unions where we bring together industry experts to meet in a relaxed setting for learning and exploring what is happening in the payments industry and how it will impact our members. As an intimate event for select participants, space is limited.

 

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