QR codes are (usually) small square bar codes that can be scanned with any mobile phone to reveal additional information. They have become a convenient method for easily accessing resources on the go and bypassing printed materials. Credit unions and restaurants use them to enhance customer feedback and ease of payment.
Credit unions are using QR codes in marketing and to get customer feedback. Marketing materials can now prompt a user to take action by ending the message with a call to scan a QR code. The code takes the user to a website where they can complete an action. This provides instant tracking of ad utilization and if the user completed the requested action. Such tracking allows credit unions to modify an ad in nearly real-time based on customer behavior.
Getting feedback from customers is important for any business. But how you do it matters. Customers can easily provide feedback by placing QR codes on credit union materials in the lobby or on mailed printed materials. Compared to typing in a URL or mailing in a paper form, QR codes greatly reduce friction in getting feedback.
Restaurants are big users of QR codes. During COVID, menus transitioned to QR codes. But now that COVID is subsiding, paper menus are back in demand.
Menus can be a pain to read on mobile phones. So, restaurants are using menu QR codes as compliments to paper menus. The data backs up this transition. A report from American Express titled "Inflation Puts Technology on the Menu for Restaurants" found that only 17% of customers use menu QR codes.
Restaurants are also discovering that customers want payment options via QR codes. Payment QR codes allow customers to pay without waiting for a server to come back and take their credit card. Additionally, there's less chance of credit card fraud since the customer's card is always with them.
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